The BBC have brought up the issue once more of the Booth Babe after this year's CES gadget show was heavily mentioned in the mainstream media - http://www.bbc.co.uk/news/technology-20957848
For anyone who doesn't know, a Booth Babe is an often scantily clad woman demonstrating some new technology. It's not enough to show the new Canon 45,000DPT with trans-glans lens without it being held seductively by a girl in her bra or panties or for you to be interested in a new 4K television with a bigger resolution than a Sumo wrestler promising to diet in the new year without some sexy looking woman draped over the set like a discarded coat.
So why are they needed? Without being offensive to the typical consumer of gadgets but they're probably more interested in the size of the memory card offered in the latest tablet PC than the measurements of the model holding it. It doesn't particularly help the sexist image that technology has.
But if they do keep the Booth Babe maybe we should expand it into more areas? When I buy a new washing machine perhaps have a Chippendale sat on top? Or maybe a sexy librarian pouting seductively over the bestselling books in Waterstones?
Saturday 12 January 2013
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