The platinum album is back with avengance, or as I like to call them the "cash-in tack-on track-on".
There's been loads recently. 'Moves Like Jagger' by Maroon 5; 'Anyway' from Cee-Lo Green; 'Love How It Hurts' by Scouting For Girls and now 'Domino' by Jessie J.
They are defined as follows:
A really fresh sounding track that does really well in the charts
A great song to listen to
Tacked onto the end of an album, possibly with another couple of tracks, and re-released as a platinum album.
I can understand why record labels do it. It gives people an incentive to buy the album or, indeed, re-buy the album and in this hard economic times for record labels it's an extra boost, but as someone who values the art of music it's annoying.
Or perhaps it's an easy way of getting a no. 1 single as fewer people will have the track from an album.
One hopes that artists put together their albums so it flows and this won't happen if a track is just shoved on at the end half-heartedly. Plus, like in the case of Jessie J, I thought it was refreshing that an artist can release a fourth or fifth single from an album and still sound fresh, but that feeling disappears when you find it's a new track and not something older and undiscovered.
The only artist I can give credit to for not doing this is Lady GaGa, who released her additional tracks to 'The Fame' as a separate EP release as well as a joint one, so not to stick two fingers up to those who had invested in her album earlier to support her. The same, unfortunately, couldn't be said for Take That who bolted their otherwise excellent 'Progressed' EP only onto a second disc with the original album.
It's almost getting to the point now where I don't want to buy albums and support the artists as they come out as I've been stung by Cee-Lo Green, Take That and Scouting For Girls who have subsequently brought out beefed up versions of their albums a few months after I bought the original.
What do you think?
Saturday 21 January 2012
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