My look at five of the remaining ten of the biggest upcoming artists of 2012…
A$AP Rocky – Wassup
When a song is only two-and-a-half minutes long and takes thirty seconds before it gets into the actual song it does come across as unusual. Channelling Snoop Dogg and ticking off every rap cliché in the book it’s not a particular exciting rap track. His flow is good but it fails to excite me and it just sounds too much like a record someone would record to spoof rappers, but the chorus is pleasant enough. [4/10]
Dot Rotten – Are You Not Entertained
The only of the BBC’s fifteen strong line-up I’d heard of before the poll was announced and the one I’ve seen live and would have plucked out for the top five. Though his artist name is possibly a fail in itself sounding too much like an old actress from Eastenders – er, you know the one – his rap is much more exciting, fast and more refreshing than A$AP Rocky’s and the chorus is more commercial and fun. I’m sure he’s going to be accused of being too poppy to be urban but it’s never done Eminem or 50 Cent any harm. The most well rounded of any songs in the top fifteen, “Are you not entertained?” he asks. I have been. [8/10]
Dry The River – Weights and Measures
Lacking a Wikipedia page is never good news for a fledgling band but their music is prevalent on YouTube. Casual, laid-back indie with well-written lyrics and a powerful chorus, even if the production is maybe a little overpowering towards the drums. If you like artists along the lines of Biffy Clyro then this is a good follow-up band. ‘Weights and Measures’ is a track that’s great to listen to but perhaps not hooky enough to stick with you, but we’ll see. [6/10]
Flux Pavillion – Bass Cannon
Not really my type of music, it mixes in the styling of club tunes with, what can be best described as, audible noise rather than music in its traditional sense. In a club environment then this is probably great to listen to but at home it’s just a catchy hook separated by lengthy sounds you’d get from doing DIY. I know that probably makes me sound old but the Skrillex track was of the same genre and I much preferred that. [5/10]
Friends – I’m His Girl
With possibly the worst name ever for searching for their music, due to the sheer volume of, you know, sitcom clips you get, maybe they’re not exactly clued up on how to market their music? Which is a shame as ‘I’m His Girl’ is a refreshing slice of retro pop-rock with a silky bassline and a cracking vocal track, on a track that throws in some clapping, cow bell and other additions. One of the best of the fifteen and should have been in the top five. [7.5/10]
Saturday 14 January 2012
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