Five of the nine singles, a considerable number, were released before the album hit the shelves so it is more likely that they'll sell than if people had bought the LP, 'Bounce' appearing in the charts a massive sixteen months before the album. There is a sense of irony that releases from an album entitled '18 Months' has seen '26 Months' between its first and latest single. The most recent three releases, post-album, are the ones that have appeared at the lower end of the top ten.
'We Found Love' was technically a Rihanna track on which he featured, which then was subsequently included on the album '18 Months', but is still included in this chart history acknowledgement
And all but one of the singles released are the ones on the album with guest stars, cleverly using different vocalists to make each one separate, opposed to always using his vocals.
Part of me congratulates Harris for such an achievement and I'm sure if I was in a similar position I'd go for the record, but another part of me feels like, recently, he's been churning out consistently sound-a-like recordings, nothing like the variety and distinct hits off his 'I Created Disco' or 'Ready For the Weekend' follow-up. Plus, releasing so many singles, to me, devalues the idea of an album, that it becomes more of a compilation than a solid album, though maybe that's the future of LPs in a digital download world?
So, what do you think: great talent or cunning release strategy?
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